“If not us, who? If not now, when?” – RFK

The Story of Miigle+

Re-engineering Consumerism into a Force for GOOD

As a company, Miigle+ is redefining consumerism by using technology to impact consumer behaviors for the benefit of all mankind and the future of our planet.

As a product, Miigle+ makes it easier for you to discover, shop and support products from socially-conscious and eco-friendly brands making a positive difference, whether it’s by sustaining the environment, protecting animal rights or fighting against poverty, hunger and other social challenges the world faces. We want to re-engineer consumerism by empowering people to be conscious consumers and enticing brands to be responsible producers.

This humbling desire to have a positive effect in the world was brought to light in 2003 when as a 20-year old, Miigle’s founder, Luc Berlin was one of six Pre-Med students selected nationwide by the University of Maryland School of Medicine to travel to Mali, West Africa and assist in a Malaria Vaccine Research Program in collaboration with the World’s Health Organization and the National Institute of Health. Luc spent 2 months traveling in rural Mali, conducting research and educating villagers on how to fight against the Malaria epidemic.

Luc may have traded his white lab coat for a career in Technology but his passion for social entrepreneurship and solving some of the biggest problems affecting communities around the world remains vibrant.


Our Mission

Contribute towards a world where people, nature and products are in perfect harmony.

The M+ 4/22 Pledge

Inspired by April 22nd, the international day for celebrating Earth Day which coincidentally also corresponds to the “b-earthday” of Luc Berlin, our “M+ 4 / 22 Pledge” is the cornerstone of our corporate social responsibility.

What does it really mean?


To us, “+” is more than a mathematical symbol. It is a reminder that with belief, action and perseverance we can achieve more. We can all play a role in making the world a better place.

4 / 22

As a company, Miigle is committed to contribute 4% of our annual revenue and up to  22% of our time towards social and environmental causes worldwide.

We are proud to be establishing partnerships with the following organizations:


Meet Our Team

We believe that solving big problems requires both great and diverse minds. Sure, we collectively share decades of experience but deep inside we’re really just hungry and foolish.

Luc Berlin

Founder & CEO

Josh Fester


Wilian Iralzabal


Michael Evans


Yuki Rosene

Front End Dev.

Sarah Smith


Anitha Thenappan


Want to join?

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Together, we can change the world.