Inspirational Stories. Amazing People. Remarkable Brands.

Is the Solution to Economic Problems Really More Growth?

  The idea of GDP or Gross Domestic Product was invented in the 1930s to represent the total cost of goods and services sold in an economy during a year. Very soon after its introduction, it became the overriding rule. Today, most companies focus on growth year after year.  Even some of the richest countries […]

Read more

The Changing Nature Of Work Poses Challenges For Ethical Start-Ups

The way we work is changing. As more and more new companies are now starting up as online entities rather than traditional premises-based set-ups, this has led to the increase in what’s known as ‘remote employment’. Remote working is simply carrying out your day-to-day work at a location of your choice. Rather than having to […]

Read more

Celebrate Summer with a Fresh Face

Summer is fast approaching. And with the start of a new season, why not opt for a new seasonal makeup routine comprised of organic/natural makeup that gives your face that sun-kissed glow through the warm months? We decided to create one of our favorite looks and give you a detailed account of some of our […]

Read more

Recycling What They Use

We are, or at least we have been a vast waste-producing species. Globally, we generate around 1.3 billion tons of waste a year between us, with this figure predicted to rise to around 2.2. billion by 2025. Western nations, where consumerism still runs high, are among the worst offenders and some of the biggest corporations […]

Read more

Brand Feature: Fjallraven – Forever Nature

I am currently at The End of World, in a small town called Ushuaia in the Argentinian side of Patagonia which fits particularly well with the timing of writing this article. I’ve been on a world trip for over a year now, immersing myself in cultures and learning about people and how the way we […]

Read more

Why are we not moving fast enough to solve societal issues?

In 2016, the non-profit sector reported a growth of 20% over the last 10 years compared to a growth of 2-3% in the for-profit sector. (Source: So with so many non-profits launching every year that are focused on solving major concerns in our world, the questions we have is — Why are we not moving […]

Read more

My Special Relationship with Earth Day

In exactly 2 days, the entire world will be coming together to celebrate a special event on a day we’ve dedicated to our planet and our commitment to its well being and preservation – that day is April 22 and the event is Earth Day. Earth day and I have a special relationship because of […]

Read more

Buying Social Good Products: Is Your Money Really Having an Impact?

We live in a world where an increasing number of people are caring about the social impacts of the products they purchase. Many companies too have gotten on board with these ideas and are producing more eco-friendly and ethical products as well as developing Corporate Social Responsibility (CSR) programs. From Fair trade coffee to energy […]

Read more

Together, we can change the world.