Great job, you’re visiting a Social Good brand!
100 Percent Pure
Cosmetics that is 100% organic. 100% cruelty free. 100% free from artificial colors, fragrances, chemical preservatives & all other toxins.

The clue is in the title! 100 Percent Pure info is an organic cosmetics and beauty firm based in Northern California. 100% organic. 100% cruelty free. 100% free from artificial colors, fragrances, chemical preservatives and all other toxins.
The 500+ product range includes everything from vegan cosmetics, aluminum-free deodorants, deep cleansing scrubs, nail polish and cruelty free makeup brushes. 100%Pure is the only cosmetics company that uses fruit and vegetable pigments to color cosmetics, which compared to the synthetic dyes usually used, host a multitude of naturally occurring benefits in the form of antioxidants and vitamins. This healthy line of nourishing personal care items is made with only the highest quality ingredients.
The brand is passionately against animal cruelty. All products are vegan (or vegetarian when honey is used) and never tested on animals. The company also donates to various animal charities and plan to open up animal sanctuaries in the future. And it doesn’t stop there!
All formulas are biodegradable and packaged in environmentally friendly packing materials using non-toxic vegetable inks for printing. Shop here and your wallet, the environment and animals everywhere will thank you.
“Beauty as pure as it is powerful. Truly health food for your skin.”