Drunk Elephant is committed to using only clean ingredients that benefit the skin’s health.
Before Tiffany Masterson developed Drunk Elephant, she had all sorts of skin issues: combo, oily-in-the-T-zone, “sensitive”, occasionally break out prone, out-of-balance, with mild rosacea and visible pores. She was a frustrated, confused brand-hopper searching for a solution. Nothing ever really worked and if it did, it wasn’t for long. She started selling a bar cleanser on the side, while teaching herself about ingredients, how skin reacts to them and what roles each play in a formulation. She identified 6 ingredients that she believed were at the root of her issues. Today she calls them the Suspicious 6 because once eliminated, her skin returned to a clear, healthy and balanced state. She couldn’t find products without one or more of the Suspicious 6 so she decided to make them herself.
When skin is exposed to irritants and sensitizers, damage can be imperceptible and cumulative, leaving it in a reactive mode. We believe we have “sensitive” skin, but it’s often really just skin that has become sensitized over time, which is easily addressed.
With Drunk Elephant she isolated both great synthetic and natural ingredients that are only there to directly benefit the health of the skin.
She formulated with high percentages of actives at the ideal pH levels, and made sure all the ingredients were easily absorbable and recognized by the skin. The result is a new category of skincare: clean-clinical. It really works. It’s safe.
"Skin is Skin. It knows what to do if we let it.” - Tiffany Masterson, Founder