Stop The Water … !
Stop The Water While Using Me! provides natural cosmetics that get people to save water.
Some brands go for the abstract when choosing a name. Maybe it will be simply a single word, consisting of one syllable, designed to conjure up a feeling or emotion but nothing too specific.
Stop The Water … ! info haven’t gone down this route. This German cosmetics brand is passionate about the issue of global water scarcity and it’s there for all to see in the unusual but memorable name.
The brand’s General Manager, Kaya Line-Knust explains that the name was chosen to “send a clear and unmistakable message to the entire world with an international focus on countries that are currently facing water shortages and droughts.”
Stop The Water… sells a range of natural beauty and hygiene products including soaps, body lotions, hand lotions, shower gels, shampoos, lip balms, toothpastes and toothbrushes. Products are made using 100 percent natural ingredients free of synthetic additives such as colourants and fragrances. This is to ensure that “nothing but pure nature” flows back into the water cycle.
In addition to raising awareness of water wastage issues to consumers, Stop The Water… also raise funds to support water projects worldwide through their scheme called Drop A Donation While Buying Me! Customers shopping on the brand’s online store can donate to projects. A share of Stop The Water… revenue is donated through their Good Water Projects initiative.
"I personally believe that organic products in general, but especially organic cosmetics, will become the norm in the future."