Lipstick Fundamental

Strong, lipstick-loving women always need a tried-and-true red in their collection. Fundamental is just that: our take on classic, cream ruby—with a hint of rose-gold finish. Punchy by day and a sexy choice for night; this hue is bold enough to frame the powerful words you speak—no matter when you’re wearing it. With a silky-smooth finish and safe, delicious elements, our lip line is made for the conscious and kind lipstick devotee.